Vitamin C Serum
Vitamin C serum for dark spots, uneven tone and dullness
For morning brightening
Rs. 1,299Buy 2 — 10% off the 2nd
Vitamin C skincare in Pakistan
Vitamin C is an antioxidant used in the morning to help brighten dullness and fade the look of dark spots and post-pimple marks over weeks of daily use. Elluvi's Vitamin C Serum uses 10% ethyl ascorbic acid, a stable form that is gentler than pure L-ascorbic acid, with ferulic acid and hyaluronic acid. Apply it on clean skin, then moisturizer, then sunscreen.
Scan your skin and the routine names the one you need, not all two.
Scan my skin
Vitamin C, compared by active
| Product | Active | For | When | Price |
|---|---|---|---|---|
| Vitamin C Serum | 10% 3-O-Ethyl Ascorbic Acid | Dark spots, Dullness | Morning only | Rs. 1,299 |
| Pigmentation Bundle | — | Dark spots left behind by pimples, Uneven tone across the cheeks and forehead | AM & PM | Rs. 2,878 |
How to choose
Why the form of vitamin C matters
Pure L-ascorbic acid is the most studied form but oxidises quickly and can sting. Ethyl ascorbic acid (3-O-ethyl ascorbic acid) is more stable and usually better tolerated, which suits Pakistani heat and storage. Ferulic acid is added because it helps stabilise vitamin C and adds antioxidant support.
What to expect and when
Freshness and glow: 2 to 4 weeks. Recent marks: 4 to 6 weeks. Older dark spots: 8 to 12 weeks. Vitamin C helps with the look of marks, but sunscreen every morning decides whether they come back.
Who should go slowly
If your skin is reactive or irritated, start every other morning. Vitamin C is generally considered fine in pregnancy, but check with your doctor first. It is retinol-free, so it can sit alongside a night retinol.
Common questions
Which is the best vitamin C serum in Pakistan?
Look for a stated percentage, a stable form and a sunscreen-friendly morning routine. Elluvi Vitamin C Serum is 10% ethyl ascorbic acid with ferulic acid and hyaluronic acid, 30 ml, retinol-free, for morning use.
Should I use vitamin C in the morning or at night?
Morning is the usual choice, because its antioxidant action pairs well with sunscreen. Use it on clean, dry skin, then moisturizer, then sunscreen.
Can I use vitamin C with niacinamide or retinol?
Yes. Vitamin C in the morning with niacinamide is a common pairing. Keep retinol for the night. If your skin flushes or stings, use them at different times of day.
How long does a vitamin C serum take to work on dark spots?
Glow changes first, at 2 to 4 weeks. Recent post-pimple marks look lighter at 4 to 6 weeks, and older spots at 8 to 12 weeks with daily sunscreen.
Is Cash on Delivery available?
Yes — Cash on Delivery is available across Pakistan. Free delivery on orders of Rs. 1,000 and above. Delivery charges apply below Rs. 1,000.