VIT C: 2 + 1 FREE · 2ND ONE 25% OFF

Elluvi

Serums

One serum per concern, each at a stated percentage. Niacinamide for oil, congestion and uneven tone. Vitamin C in the morning for dullness and dark spots. Retinol at night for fine lines and texture. Buying a second serum for a concern already covered is the most common way to spend more and see less.

3 products · Reviewed

Hydra Glow Serum — Elluvi skincare productHYDRATION
HYDRATION
Hydra Glow Serum

Best first serum

Main concern
Niacinamide serum for dull, dehydrated, uneven-looking skin
Rs. 1,149Buy 2 — 25% off the 2nd
Vitamin C Serum — Elluvi skincare productBRIGHTENING
BRIGHTENING
Vitamin C Serum

For morning brightening

Main concern
Vitamin C serum for dark spots, sun damage and dullness
Rs. 1,299Buy 2, get 1 free
Age Defying Serum — Elluvi skincare productAGE DEFY
AGE DEFY
Age Defying Serum

Experienced retinol users

Main concern
Anti aging serum for fine lines, loss of firmness and dullness
Rs. 1,299Buy 2 — 25% off the 2nd

A stated percentage is the whole point

Most serums sold in Pakistan never state one, and several are not what the front of the bottle implies — a retinoid derivative sold under the word retinol, or a vitamin C derivative that has to convert in the skin before it does anything. A number you can compare is the minimum a serum owes you.

Morning and night are different jobs

Vitamin C belongs to the morning, alongside sunscreen, because that is where its antioxidant work is useful. Retinol belongs to the night. Niacinamide fits either. Running vitamin C and retinol at the same time of day is the usual cause of the irritation people blame on one of them.

One at a time, six weeks minimum

Skin gives you no reliable signal in the first fortnight, and starting two actives together means you cannot tell which one is working or which one is stinging. Add the second only once the first is boring.