Notes from the house.
Longer pieces that don't belong in a product page — the climate your routine actually lives in, and how skincare gets sold here. For step-by-step answers, the guides are the place to start.
- 8 min
How to read a skincare label in Pakistan
Batch codes, INCI lists, percentages and the period-after-opening symbol — what a skincare label is legally required to tell you, and what its absence means.
Read - 7 min
Why the same serum costs three times more here
Import duty, freight, the rupee and distributor margin explain most of the gap between an international price and a Pakistani shelf price. Here is the breakdown.
Read - 6 min
What “dermatologist recommended” actually means here
A marketing phrase, not a credential. What it tells you, when you genuinely need a dermatologist, and what a skincare brand should never claim.
Read - 7 min
What Pakistan's weather actually does to a skincare routine
Lahore summer, Karachi humidity and a dry northern winter each ask something different of your skin. What to change by season, and what to leave alone.
Read - 6 min
What cash on delivery changes about selling skincare
Cash on delivery is how most of Pakistan shops online. It changes what a small skincare brand can stock, price and promise — here is how, from the inside.
Read