VIT C: 2 + 1 FREE · 2ND ONE 25% OFF

Elluvi

Pigmentation

Pigmentation responds to three things: an active that slows pigment production, gentle exfoliation, and sunscreen every single morning. Without the third, the first two are running against a tap that stays open. Nothing here is a whitening product, and anything sold as one in Pakistan is worth reading the label of twice.

3 products · Reviewed

Vitamin C Serum — Elluvi skincare productBRIGHTENING
BRIGHTENING
Vitamin C Serum

For morning brightening

Main concern
Vitamin C serum for dark spots, sun damage and dullness
Rs. 1,299Buy 2, get 1 free
Brightening Face Wash — Elluvi skincare productCLEANSING
CLEANSING
Brightening Face Wash

Daily brightening cleanse

Main concern
Glycolic acid face wash for dullness, congestion and uneven texture
Rs. 849Buy 2 — 25% off the 2nd
Pigmentation Bundle — Elluvi skincare productPIGMENTATION
PIGMENTATION
Pigmentation Bundle

For visible pigmentation

Main concern
Vitamin C + Night Cream + Face Wash
Rs. 2,878

Sunscreen is not the optional step

Pigmentation is largely UV-driven, so daily broad-spectrum SPF is what makes everything else work. We do not sell one; use any SPF 50 you will actually reapply. A cheap sunscreen used daily beats an expensive one used on sunny days.

Not all pigmentation is the same thing

Post-blemish marks fade largely on their own with sun protection. Melasma is hormonal, sits deeper and recurs, and is a dermatologist's problem rather than a shelf's. Friction sites — elbows, underarms, inner thighs — need higher percentages and the friction removed first. A single cream cannot be the answer to all three.

Twelve weeks, not twelve days

Body and face both turn over slower than the marketing implies. Judge at twelve weeks with photographs taken in the same light, not in the mirror at night.