A small skincare house in Lahore
Elluvi is a small, independent skincare house based in Lahore, Pakistan. Our formulations are German-crafted, each headline active is published with its percentage, and every dose is chosen to do its job on real skin.
Why Elluvi exists
German-crafted formulation
Every product is developed with a cosmetic laboratory in Germany, using globally sourced actives at working concentrations for daily skincare, with headline actives published with their percentages.
Made for Pakistan
Our lightweight vehicles are chosen for humid, high-UV climates. Textures absorb quickly and layer cleanly under sunscreen.
Priced for Pakistan
Nothing on sale crosses Rs 1,500 at full price. If we can't justify a formulation being in the range, we don't add it.
Cash on delivery, everywhere
No card and no advance payment. You pay the rider when the parcel is in your hand, anywhere in Pakistan.
What we will
not do
A brand's honesty shows in its refusals, so here are ours in writing.
We do not promise skin whitening
We sell brightening, which means evening out the look of tone and fading marks. Changing your actual skin colour is not something a serum does, and products that claim it are often the ones to be most careful with.
We do not put a face on the pack
No models and no before-and-afters shot in different light. The pack carries the active and the number; judge the rest from the reviews of people who paid for it.
We do not hide the timeline
Glow in two to four weeks, recent marks in four to six, older pigment in eight to twelve. It is written on the product pages because a customer who expects results in three days is disappointed in week one.
We do not hide the percentage
If an active is worth putting in, it is worth stating. Each headline active is published with its percentage, so you can compare doses rather than adjectives.
Meaningful doses, restrained routines
Twelve products, four steps
Six shipping today, six arriving this season.