Free delivery on orders of Rs. 1,000 and above · COD across Pakistan

Elluvi
Brightening Face WashCLEANSING
ELV-BFW-100
CLEANSING

Brightening Face Wash

Glycolic acid face wash for dullness, congestion and uneven texture

A glycolic acid face wash with 5% AHA, niacinamide and panthenol that helps lift oil, sweat and pollution while keeping skin comfortable.

Rs. 849

Buy 2 for Rs. 1,358 — save Rs. 340 (2nd 40% off)

Night use only. Start 2–3 nights a week and build up as tolerated. Always follow with SPF the next morning. Not recommended during pregnancy or while breastfeeding — please consult your doctor.

1

Free delivery on orders of Rs. 1,000 and above. Delivery charges apply below Rs. 1,000. The final payable amount is shown at checkout before you confirm. Estimated delivery: 2–5 working days, depending on city and courier availability. Cash on Delivery is available across Pakistan.

Helps lift daily oil, sweat and pollution without over-drying
Helps improve the appearance of dullness with a mild AHA over time
Preps skin so serums and moisturiser layer more smoothly
Formulated for gradual introduction — build up frequency as tolerated

Glycolic Acid

5%

Gently helps loosen dead surface cells for smoother-looking texture and a brighter finish.

Niacinamide

5%
Vitamin B3

Supports the barrier while helping even the appearance of tone.

Panthenol

1%
Vitamin B5

Soothing hydration to keep skin comfortable after cleansing.

These are the key active ingredients and their concentrations. The full ingredient list (INCI) is also printed on the product packaging.

Aqua, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycerin, Glycolic Acid, Niacinamide, Panthenol, Coco-Glucoside, Sodium Lauroyl Methyl Isethionate, Sodium Hydroxide, PEG-120 Methyl Glucose Dioleate, Allantoin, Disodium EDTA, Phenoxyethanol, Parfum, Ethylhexylglycerin.

Listed in INCI order. Refer to your product packaging for the authoritative list.

  1. 01Begin once daily, preferably in the evening. Massage gently onto damp skin and rinse thoroughly.
  2. 02If your skin tolerates it well, frequency may be increased gradually.
  3. 03Reduce use if dryness, sensitivity or irritation develops. Apply broad-spectrum sunscreen every morning.

For skin dealing with:

  • Dullness
  • Oiliness
  • Rough-looking texture
  • Congestion

Not ideal for: When using retinol or other exfoliating products, introduce this cleanser gradually to avoid excessive dryness or irritation.

At a glance

Cleansing · Brightening · Dullness
Oily · Combination · Normal
Start once daily (PM)
Silky pump wash
Clean, never tight
Rinses off
Lightly scented
Yes
Patch test first

Patch test: Apply a small amount to a discreet area of the jawline once daily for 2–3 days. Stop if persistent redness, itching or irritation occurs.

What to expect:

  1. Day 1

    Skin feels clean and comfortable — never tight.

  2. Week 2

    Complexion looks fresher; texture feels smoother.

  3. Week 4

    Dullness visibly reduced; a brighter everyday finish.

Early use may improve hydration and comfort. With consistent use, tone and texture may gradually appear more even. Longer-term results vary with routine, sunscreen use and individual skin. These are typical expectations, not guarantees.

Your Brightening Face Wash routine

The layering order that gets the best from this bottle — morning and night, step by step.

  1. 01

    Begin once daily before building frequency.

  2. 02

    Follow with an antioxidant serum.

  3. 03

    Lock in a comfortable finish.

Finish morning with broad-spectrum SPF 30+.Sunscreen is not currently sold by Elluvi. Use a broad-spectrum SPF 30 or higher from a trusted brand.

  1. 01

    Use as your once-daily starting cleanse.

  2. 02

    Overnight hydration and comfort.

  3. 03

    Comfort for the barrier while you sleep.

What people say about Brightening Face Wash.

Checking for verified customer reviews…

Product FAQs.

Elluvi Brightening Face Wash uses 5% glycolic acid (AHA) with 5% niacinamide — strong enough to lift dullness and congestion, gentle enough to start once daily in the evening.
  • Cash on Delivery

    Pay when it arrives — available across Pakistan.

  • Ships from Lahore

    Estimated delivery: 2–5 working days, depending on city and courier availability.

  • Formulated in Germany

    Thoughtfully formulated for clear, consistent routines.

  • Real human support

    WhatsApp our team for skin advice, before and after buying.

You may also consider

Hydra Glow Serum — Elluvi skincare productHYDRATION
ELV-HG-3030 ml · pH 5.4
Hydra Glow Serum

Niacinamide serum for dull, dehydrated, uneven-looking skin

A lightweight niacinamide serum with 10% niacinamide, 1% Zinc PCA and low-molecular-weight hyaluronic acid — made to balance oil, tone and hydration in Pakistan's climate.

Rs. 1,149
Vitamin C Serum — Elluvi skincare productBRIGHTENING
ELV-VC-3030 ml · pH 3.5
Vitamin C Serum

Vitamin C serum for dark spots, sun damage and dullness

A 10% vitamin C serum (ascorbic acid) paired with hyaluronic acid — designed to help improve the appearance of dark spots and dullness with consistent morning use and daily SPF.

Rs. 1,299
Hydra Glow Cream — Elluvi skincare productAGE DEFY
ELV-HC-5050 ml · pH 5.8
Hydra Glow Cream

Retinol night cream for fine lines, dullness and pigmentation

A rich overnight retinol night cream (0.3%) formulated with niacinamide, alpha arbutin and hyaluronic acid — designed to work while you sleep and help skin look smoother and more even over time.

Rs. 1,449
Hydrating Moisturiser — Elluvi skincare productHYDRATION
ELV-HM-120120 ml · pH 5.5
Hydrating Moisturiser

Hydrating moisturiser for dryness, tightness and daily comfort

A lightweight hydrating moisturiser with hyaluronic acid and niacinamide that keeps skin comfortably hydrated through the day — never greasy, never heavy. Made for humid Pakistani skin.

Rs. 1,249