It feels like a lovely addition to my skincare routine. Excited to see the results with regular use! ❤️
Step 02 · Treat · Night only
0.3% Retinol Anti-Aging Serum Age Defying Serum
An anti aging serum with 0.3% retinol, niacinamide 5%, alpha arbutin 2% and a Matrixyl 3000 peptide complex — a concentrated night formula for experienced retinol users, designed to help skin look firmer, smoother and more even over consistent use.
Current packaging may say “Forever Glow Serum,” its former name. It is the same Age Defying Serum shown here. Check the full ingredients below before ordering.
0.3%
30
PM
Buy 2 — 10% off the second one. Two of these is Rs. 2,468, saving Rs. 130.
- Cash on delivery
- Estimated delivery: 2–5 working days, depending on city and courier availability.
Night use only. Start 2–3 nights a week and build up as tolerated. Always follow with broad-spectrum SPF 50 the next morning. Not recommended during pregnancy or while breastfeeding — please consult your doctor.
What is actually inside
0.3%
Retinol
Helps smooth the appearance of fine lines and refine texture over time.
02
Matrixyl 3000
Palmitoyl tripeptide-1 with palmitoyl tetrapeptide-7, a peptide pair that helps support the appearance of firmness with consistent use.
5%
Niacinamide
Supports the barrier and helps even the appearance of tone.
2%
Alpha Arbutin
Helps improve the appearance of dark spots and uneven tone over time.
05
Kojic Acid
Works alongside alpha arbutin to help improve the appearance of dark spots.
1%
Coenzyme Q10
Antioxidant that helps protect skin from environmental stress.
1%
Arginine
An amino acid that helps support skin-conditioning.
0.5%
Hyaluronic Acid
Supports hydration so skin stays more comfortable while retinol works.
09
Glycolic Acid
Included in a small amount to support the formula. This serum is not an exfoliating acid treatment.
10
Panthenol
Soothing hydration that helps keep skin comfortable.
These are the key active ingredients. The full ingredient list (INCI) is shown below.
Step 02, every night
Where this serum sits in the four-step routine.
- 01
Cleanse
Face wash, then pat dry.
- 02
This serum
Night only — after cleansing, on dry skin
- 03
Moisturise
Wait a minute, then seal.
- 04
Protect
Broad-spectrum SPF 50 every morning.
What to expect:
Texture: 4–6 weeks. Fine lines: 12 weeks. Retinol's real timeline is months, not weeks. Why it takes this long.
- Skin may feel softer and look more rested in the morning.
- Rough texture may begin to look smoother.
- With consistent use and daily broad-spectrum SPF 50, fine lines, firmness and tone may look visibly improved.
Typical timeline with consistent use.
What people say about Age Defying Serum.
4.2 · 6 reviews
Meri skin ki Dullnes kafi kam hui hai or skin ab zyada fresh smooth or glowing lagti hai. Really Loving the results! ❤️✨
Serum was quite nice
The texture and quality of this serum is amazzing
Serum over all acha hai, skin ko soft or smooth feel karwata hai. Results gradual hain but overall im satisfied. Not bad at all.
I have only been using this serum for a few days, but I can feel a difference in my skin; it has improved somewhat.
Questions
Is this the same product as Elluvi Forever Glow Serum?
Yes. Forever Glow Serum is this serum's earlier name, and bottles from the current batch still carry it. The formula is the same 0.3% retinol serum described on this page, with niacinamide 5%, alpha arbutin 2% and a Matrixyl 3000 peptide complex. The full ingredient list, including retinol, is on this page; new packaging under the Age Defying Serum name is on the way.
Will 0.3% retinol irritate my skin?
Some dryness or light flaking in the first two weeks is common with any retinol. This formula pairs the retinol with niacinamide, panthenol and hyaluronic acid to keep skin comfortable, and it is used at night only, two to three nights a week to start. Stop if you get burning, swelling or a rash.
Does it contain fragrance?
No. Age Defying Serum is fragrance-free. The full ingredient list is on this page.
Is Elluvi the best retinol serum in Pakistan for anti aging?
Elluvi Age Defying Serum is built around 0.3% retinol with niacinamide 5%, alpha arbutin 2%, a Matrixyl 3000 peptide complex and hyaluronic acid, for fine lines, texture, firmness and uneven tone. It is for people who already use retinol. The best result comes from steady night use, moisturiser and broad-spectrum SPF 50 every morning.
Is this an anti aging serum available in Pakistan?
Yes. Elluvi Age Defying Serum is an anti aging serum with 0.3% retinol, niacinamide 5%, alpha arbutin 2% and peptides — for fine lines, firmness, uneven tone and texture. German-crafted formulation, COD across Pakistan.
Anti aging / retinol serum price in Pakistan?
Elluvi Age Defying Serum (30 ml) is Rs. 1,299. Cash on Delivery is available across Pakistan.
Morning or night?
Night only. Retinol and peptides work overnight and can make skin more sun-sensitive.
Can beginners use this?
It is not meant for first-time retinol users. If you have never used a retinoid, start with Hydra Glow Cream at two to three nights a week. If you already use retinol, start this serum at two to three nights a week and build up as your skin adjusts.
Can sensitive skin use it?
It is not marked as suitable for sensitive skin. Patch test first, then use it two nights a week, keep the rest of the routine simple, and reduce frequency if dryness or irritation develops. Apply a small amount to a discreet area of the jawline once daily for 2–3 days. Stop if persistent redness, itching or irritation occurs.
Can I use it with Vitamin C?
Yes — Vitamin C in the morning, this serum at night. They complement, not compete.
Can I layer it with Hydra Glow Cream?
No — both contain retinol, so never on the same night. You can alternate them on different evenings, and keep the Brightening Face Wash for nights you use neither.
What should I expect in the first two weeks?
Skin may feel slightly drier; mild flaking can be normal adjustment. Stop if you get burning, swelling or a rash. Use a moisturiser afterwards and never skip broad-spectrum SPF 50 in the morning.
Do I need sunscreen with it?
Non-negotiable. Retinol makes skin more sun-sensitive — always wear broad-spectrum SPF 50 the next morning.
Can I use it every night?
Only once your skin is comfortable at three to four nights a week, and never on a face wash night. Consistency matters more than frequency.
Is it safe during pregnancy or breastfeeding?
No. This product contains retinol and kojic acid and is not recommended during pregnancy or while breastfeeding. Please discontinue use and consult your doctor.
When might I see a difference?
Texture: 4–6 weeks. Fine lines: 12 weeks or more, with consistent use and broad-spectrum SPF 50 every morning. Retinol's real timeline is months, not weeks.
How do I use a retinol serum?
At night only, on clean, dry skin: press two to three drops into face and neck, then moisturise. Start two to three nights a week and build up as your skin allows. Do not use it on the same night as Hydra Glow Cream or the Brightening Face Wash, and wear sunscreen every morning. If this is your first retinol, start with Hydra Glow Cream instead.
Is COD available?
Yes — Cash on Delivery is available across Pakistan. Free delivery on orders of Rs. 1,000 and above. Delivery charges apply below Rs. 1,000.
What if it does not suit my skin?
Every Elluvi product has a 14-day skin guarantee. If a product does not suit your skin, tell us within 14 days of delivery, even if it is opened. Send it back and we refund the product price. Return courier is paid by you, except for defective, damaged or wrong items, which we cover.
Helps soften the look of fine lines and expression lines over time
Supports the appearance of firmness with a peptide complex
Niacinamide and alpha arbutin help the look of uneven tone and dark spots
Skin may look more rested and refreshed with consistent use
Full ingredient list (INCI)
Aqua, Niacinamide, Alpha-Arbutin, Propanediol, Glycerin, Caprylic/Capric Triglyceride, Butylene Glycol, Arginine, Ubiquinone, Glycolic Acid, Kojic Acid, Sodium Hyaluronate, Retinol, Panthenol, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Polysorbate 20, Xanthan Gum, Carbomer, Tocopherol, BHT, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin.
Listed in INCI order.
Your Age Defying Serum routine
The layering order that gets the best from this bottle — morning and night, step by step.
Build a full routine with this product →- 01
Night only — after cleansing, on dry skin
- 02
Two to three drops pressed into face and neck
- 03
Follow with moisturiser · start two to three nights a week
- 01
A gentle morning cleanse — fine after a retinol night.
- 02
On clean, dry skin. Antioxidant support for the day.
- 03
Comfort layer before broad-spectrum SPF 50, which is not optional on retinol.
Finish every morning with broad-spectrum sunscreen.Use a broad-spectrum sunscreen every morning, SPF 30 or higher with PA+++. Ours is the Primer Gel Sunscreen at SPF 40 and PA+++; any trusted brand you will wear daily works.
- 01
After a water rinse — not on face wash nights, and never on the same night as Hydra Glow Cream. Retinol and peptides work overnight.
- 02
Helps keep skin comfortable after treatment.
For skin dealing with:
- Fine lines
- Loss of firmness
- Dullness
- Uneven texture
- Uneven tone
Not ideal for: Not for first-time retinol users — start with a retinol you can build up on, such as Hydra Glow Cream, first. Do not use on the same night as Hydra Glow Cream (both contain retinol) or the Brightening Face Wash. Its small glycolic content is formulated with the retinol; the rule is about not adding a separate exfoliating acid. Not recommended during pregnancy or while breastfeeding — please discontinue use and consult your doctor.
At a glance
- Age Defy · Firmness · Fine lines
- All · Normal · Dry · Combination
- Night only
- Silky serum
- Nourished, non-greasy
- Fast — under a minute
- Fragrance-free
- Build up gradually
- Patch test first
Patch test: Apply a small amount to a discreet area of the jawline once daily for 2–3 days. Stop if persistent redness, itching or irritation occurs.
- Cash on Delivery
Pay when it arrives — available across Pakistan.
- Ships from Lahore
Estimated delivery: 2–5 working days, depending on city and courier availability.
- German-crafted formulation
Thoughtfully formulated for clear, consistent routines.
- Real human support
WhatsApp our team for skin advice, before and after buying.
Free delivery on orders of Rs. 1,000 and above. Delivery charges apply below Rs. 1,000. The final payable amount is shown at checkout before you confirm. Estimated delivery: 2–5 working days, depending on city and courier availability. Cash on Delivery is available across Pakistan.