02-Oct-2026
Serum over all acha hai, skin ko soft or smooth feel karwata hai. Results gradual hain but overall im satisfied. Not bad at all.
— SanaVerified
AGE DEFY
Product code ELV-FG-30
AGE DEFY
Age Defying Serum
Anti aging serum for fine lines, loss of firmness and dullness
An anti aging serum with 0.3% retinol, niacinamide 5%, alpha arbutin 2% and a Matrixyl 3000 peptide complex — a concentrated night formula for experienced retinol users, designed to help skin look firmer, smoother and more even over consistent use.
Rs. 1,29930 ml · pH 5.5
Buy any 2 serums, get 1 free — three for Rs. 2,598, save Rs. 1,299. Mix the three serums however you like; pick which one is free in the cart.
How long it takes Texture: 4–6 weeks. Fine lines: 12 weeks. Retinol's real timeline is months, not weeks. Why it takes this long.
Retinol safety
Night use only. Start 2–3 nights a week and build up as tolerated. Always follow with broad-spectrum SPF 50 the next morning. Not recommended during pregnancy or while breastfeeding — please consult your doctor.
1
Delivery
Estimated delivery: 2–5 working days, depending on city and courier availability.
Payment
COD available
Free delivery on orders of Rs. 1,000 and above. Delivery charges apply below Rs. 1,000. The final payable amount is shown at checkout before you confirm. Estimated delivery: 2–5 working days, depending on city and courier availability. Cash on Delivery is available across Pakistan.
Benefits
Helps soften the look of fine lines and expression lines over time
Supports the appearance of firmness with a peptide complex
Niacinamide and alpha arbutin help the look of uneven tone and dark spots
Skin may look more rested and refreshed with consistent use
Key ingredients and active concentrations
Retinol
0.3%Helps smooth the appearance of fine lines and refine texture over time.
Matrixyl 3000
Peptide complex
Palmitoyl tripeptide-1 with palmitoyl tetrapeptide-7, a peptide pair that helps support the appearance of firmness with consistent use.
Niacinamide
5%Vitamin B3
Supports the barrier and helps even the appearance of tone.
Alpha Arbutin
2%Helps improve the appearance of dark spots and uneven tone over time.
Kojic Acid
Works alongside alpha arbutin to help improve the appearance of dark spots.
Coenzyme Q10
1%Antioxidant that helps protect skin from environmental stress.
Arginine
1%Amino acid
An amino acid that helps support skin-conditioning.
Hyaluronic Acid
0.5%Supports hydration so skin stays more comfortable while retinol works.
Glycolic Acid
Included in a small amount to support the formula. This serum is not an exfoliating acid treatment.
Panthenol
Vitamin B5
Soothing hydration that helps keep skin comfortable.
These are the key active ingredients and their concentrations. The full ingredient list (INCI) is shown below.
Full ingredient list (INCI)
Aqua, Niacinamide, Alpha-Arbutin, Propanediol, Glycerin, Caprylic/Capric Triglyceride, Butylene Glycol, Arginine, Ubiquinone, Glycolic Acid, Kojic Acid, Sodium Hyaluronate, Retinol, Panthenol, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Polysorbate 20, Xanthan Gum, Carbomer, Tocopherol, BHT, Disodium EDTA, Parfum, Phenoxyethanol, Ethylhexylglycerin.
Listed in INCI order.
How to use
- 01Night only — after cleansing, on dry skin
- 02Two to three drops pressed into face and neck
- 03Follow with moisturiser · start two to three nights a week
What it solves
For skin dealing with:
- Fine lines
- Loss of firmness
- Dullness
- Uneven texture
- Uneven tone
Not ideal for: Not for first-time retinol users — start with a retinol you can build up on, such as Hydra Glow Cream, first. Do not use on the same night as Hydra Glow Cream (both contain retinol) or the Brightening Face Wash. Its small glycolic content is formulated with the retinol; the rule is about not adding a separate exfoliating acid. Not recommended during pregnancy or while breastfeeding — please discontinue use and consult your doctor.
Who it's for
At a glance
- Best for
- Age Defy · Firmness · Fine lines
- Skin types
- All · Normal · Dry · Combination
- Use
- Night only
- Texture
- Silky serum
- Finish
- Nourished, non-greasy
- Absorption
- Fast — under a minute
- Fragrance
- Fragrance-free
- Beginner friendly
- Build up gradually
- Sensitive skin
- Patch test first
Patch test: Apply a small amount to a discreet area of the jawline once daily for 2–3 days. Stop if persistent redness, itching or irritation occurs.
What to expect
What to expect:
- 01Week 2
Skin may feel softer and look more rested in the morning.
- 02Weeks 4–6
Rough texture may begin to look smoother.
- 03Week 12+
With consistent use and daily broad-spectrum SPF 50, fine lines, firmness and tone may look visibly improved.
Typical timeline with consistent use.
How to use · Complete the routine
Your Age Defying Serum routine
The layering order that gets the best from this bottle — morning and night, step by step.
Build a full routine with this product →Morning ritual
- 01
- 02Hydrate
Comfort layer before broad-spectrum SPF 50, which is not optional on retinol.
Finish every morning with broad-spectrum SPF 50.Sunscreen is not currently sold by Elluvi. Use a broad-spectrum SPF 50 from a trusted brand every morning.
Night ritual
- 01RenewThis product
After a water rinse — not on face wash nights, and never on the same night as Hydra Glow Cream. Retinol and peptides work overnight.
- 02
Verified-purchase reviews
What people say about Age Defying Serum.
3.0 · 2 reviews
02-Oct-2026
I have only been using this serum for a few days, but I can feel a difference in my skin; it has improved somewhat.
— RehanaVerified
Common questions
Product FAQs.
Elluvi Age Defying Serum is built around 0.3% retinol with niacinamide 5%, alpha arbutin 2%, a Matrixyl 3000 peptide complex and hyaluronic acid, for fine lines, texture, firmness and uneven tone. It is for people who already use retinol. The best result comes from steady night use, moisturiser and broad-spectrum SPF 50 every morning.
Yes. Elluvi Age Defying Serum is an anti aging serum with 0.3% retinol, niacinamide 5%, alpha arbutin 2% and peptides — for fine lines, firmness, uneven tone and texture. Formulated in Germany, COD across Pakistan.
Elluvi Age Defying Serum (30 ml) is Rs. 1,299. Cash on Delivery is available across Pakistan.
Night only. Retinol and peptides work overnight and can make skin more sun-sensitive.
It is not meant for first-time retinol users. If you have never used a retinoid, start with Hydra Glow Cream at two to three nights a week. If you already use retinol, start this serum at two to three nights a week and build up as your skin adjusts.
It is not marked as suitable for sensitive skin. Patch test first, then use it two nights a week, keep the rest of the routine simple, and reduce frequency if dryness or irritation develops. Apply a small amount to a discreet area of the jawline once daily for 2–3 days. Stop if persistent redness, itching or irritation occurs.
Yes — Vitamin C in the morning, this serum at night. They complement, not compete.
No — both contain retinol, so never on the same night. You can alternate them on different evenings, and keep the Brightening Face Wash for nights you use neither.
Skin may feel slightly drier; mild flaking can be normal adjustment. Stop if you get burning, swelling or a rash. Use a moisturiser afterwards and never skip broad-spectrum SPF 50 in the morning.
Non-negotiable. Retinol makes skin more sun-sensitive — always wear broad-spectrum SPF 50 the next morning.
Only once your skin is comfortable at three to four nights a week, and never on a face wash night. Consistency matters more than frequency.
No. This product contains retinol and kojic acid and is not recommended during pregnancy or while breastfeeding. Please discontinue use and consult your doctor.
Texture: 4–6 weeks. Fine lines: 12 weeks or more, with consistent use and broad-spectrum SPF 50 every morning. Retinol's real timeline is months, not weeks.
Yes — Cash on Delivery is available across Pakistan. Free delivery on orders of Rs. 1,000 and above. Delivery charges apply below Rs. 1,000.
Related guides
Learn before you layer.
- Cash on Delivery
Pay when it arrives — available across Pakistan.
- Ships from Lahore
Estimated delivery: 2–5 working days, depending on city and courier availability.
- Formulated in Germany
Thoughtfully formulated for clear, consistent routines.
- Real human support
WhatsApp our team for skin advice, before and after buying.
Complete the routine
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